Friday, September 14, 2018

Portfolio - Content Specialist

Overview

        Creative, dedicated, insightful professional offering over 9 years of success in the areas of content writing, editing, and marketing strategy 
        Passionate, results-driven leader seeking a progressive role within a reputable, customer-focused digital marketing organization.
        Nearly 10 years of experience in developing, editing and managing content for company's websites, articles, blogs, social media content, product descriptions, white papers, business collaterals, case studies, requirement-understanding documents, and advertising copy
        Experience in writing, rephrasing, proofreading, curating, editing and managing content both for B2C and B2B clients
        Expertise in quickly sizing up assignments, creating the monthly calendar and setting priorities, creating a timeline and delivering high-quality content for multiple platforms within defined time frames
        Leveraged knowledge of best SEO practices in creating content as per SEO requirements for better search engine performance

        Excellent written and verbal communication skills; passion for keeping up-to-date with developments in the digital and social media landscape  

The following list displays some of the blogs/websites I have worked for - 

Athena Global Technologies (Blockchain, AI, IoT, Data Science service provider)
Ampcus (Digital Transformation service provider)
Travelur (Travel)
Grabon (Coupon company)
TechAspect (Digital Transformation service provider)
Fashionlady (fashion blog + e-commerce store)




I have a verifiable track record of creating targeted, engaging and effective content in accordance with the requirements which results in immediate user action. Moreover, I am adept at proofreading content, generating press releases, posting on forums, writing blogs and incorporating SEO techniques into web content. And I still enjoy the challenges it brings. 

I began my career as a Content Trainee with V-Anglez Technologies and since then I’ve developed expertise in content development. With the passing years, my job profile upgraded from content curation to content editing and leading, which I think will be very helpful in this role.

Apart from having experience in the travel, entertainment, and fashion industries, I have also acquired a fair hand in the technical writing. Right now I am leveraging my knowledge and conceiving content on the most advanced technologies including blockchain, AI, IoT, Big Data, AR/VR and RPA to name a few. 

Apart from writing and managing content for blog and website, I am also good at developing marketing collaterals, use cases, case studies, white papers, and infographics. 


I also take care of the creative department and work closely with the UI/UX  team to conceive a great web page design suiting the enterprises' requisites. 


I have experience in creating content for both B2C and B2B platforms. I understand and determine what strategy to implement so as to make the content marketing disruptive for the organization I am working for. Besides, I have successfully managed social media content for the prospective clients. 

     Career Highlights

 Experience in creating website content, blogs, press releases and marketing collaterals on the advanced technologies including blockchain, artificial intelligence, big data, IoT and machine learning
        Experience in creating travel-oriented blogs, itineraries for clients
        Experience in creating a fashion blog and managing  it single-handedly for three years
        Experience in creating content for e-commerce companies
        Experience in working on HTML for Sitecore CMS 
        Experience in content marketing by creating Infographics


Skills

        Excellent overall writing skills in a number of different styles/tones
        Impeccable spelling and grammar
        Researching ways to create high-quality and genuine content
        A good understanding of Digital Marketing
        Content Marketing through SEO-led content strategy for blogs, social media, guest posting
        Infographic Content
        High comprehension of software like Microsoft Word, Google Docs, and HTML
        A deep understanding of consumers and what motivates them online
        Familiarity with keyword placement and other SEO best practices by using Google
        Analytics and ahrefs.com
        WordPress
        German


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